THOMAS M. FIRCHOW

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PROFILE

Experienced senior sales and project management executive with track record of building business and developing growth strategies. Expertise: sales and marketing, strategic planning, sales training, community and public relations and project management, interactive application development, executive leadership, and board member service.. Dedicated to building effective relationships and providing support to investors, executive teams and boards of directors.

 

KEY ACHIEVEMENTS

Developed and implemented marketing strategy for new product launch that moved Prince Tennis from #4 to #2 in share of market in under 12 months

• Worked in partnership with Prince Tennis VP of Brand and Advertising

•  Introductory campaign increased sales volume for company by 40%

 

Created new business presentation model for Aramark that won $450 million contract with the State of Arizona

• Consulted for VP of Marketing for Aramark Correctional Services

•  Presentation model subsequently used by Aramark to win business in other states

 

Helped lead successful U.S. launch of Dalichi Sankyo, a Japanese pharmaceutical firm

• Partnered with client Product Director to create video series for trade shows and website

•  Company is now a major player in the US oncology market

 

Guided development of interactive kiosks used by 3 million visitors annually for the Philadelphia Independence Visitor Center

• Coordinated hardware development, software development, building, design and installation of interactive kiosks that helped tourists navigate the city and its attractions

• Negotiated national trade publication cover story article for the grand opening

 

Grew the annual plan for a cable television provider by over 110%, two years running

• Closed 13 major accounts in first four months for PECOAdelphia, now Time Warner

• Mentored and coached new sales team members on sales procedures, telecommunications technology, sales strategy and tactics

 

Generated $500,000 in new business for Shooters Film & Video over a span of three years

• Implemented strategic marketing and direct response campaigns that grew new client base by 30%

 

ACCOUNT LEADERSHIP POSITIONS

• Senior Account Executive, New Business Development – Shooters, Inc., Philadelphia, PA

• Director of National Sales – Shadowbox Pictures, Yardley, PA

• Vice President, Operations & Interactive Development – Arts Tribe Inc., Philadelphia, PA

• Vice President of Sales and Marketing – Videosmith, Inc., Philadelphia, PA

• Senior Account Executive – PECOAdelphia Communications, now Time Warner Cable

• Universal Account Executive – AT&T, Wayne PA -- Received the Vice President’s Award for top sales performance and was ranked Top Five sales producer two years in a row

 

EDUCATION

Villanova University - Bachelor of Science, Business Admin, Sales & Marketing